May27 , 2022

tata digital: Tata Digital hires another top startup executive, this time from Swiggy



Mumbai: Tata Digital has hired another top startup executive — Shivcharan Pulugurtha from Swiggy — according to a source privy to the development.

Pulugurtha was senior vice president — the seniormost role after a CXO — of business at Swiggy, where he oversaw the food delivery business of the SoftBank-backed startup. He joined the company in 2019 as national business head, according to his Linkedin profile.

At Tata Digital, Pulugurtha is expected to have a broader role for now, spread across fashion and other categories on the company’s Neu app, the source quoted above added.

Emails sent to Swiggy and Tata Digital on Wednesday afternoon did not immediately elicit a response.

After Swiggy’s former chief operating officer Vivek Sunder left in July 2021, Pulugurtha played a key role in overseeing the company’s food delivery business. He was responsible for handling the topline and unit economics, sources aware of the matter added.

Prior to Swiggy, Pulugurtha spent over 12 years at Procter & Gamble.

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ET reported on April 6 that Tata Digital president Mukesh Bansal, who previously launched Myntra, has been recruiting senior executives from the new-economy ecosystem since he came on board. Tata Digital has also made a minority investment of $75 million in Bansal’s startup Cultfit.

Startup Hires at Tata Digital by Mukesh Bansal_Graphic_ETTECH (1)ETtech

The top names Tata Digital has hired recently include fintech firm Scripbox’s cofounder and chief business officer Prateek Mehta, Udaan’s founding team member Bhanu Pathak, Rajiv Subramanian, former head of Cleartrip India business, and long-time Flipkart employee Aseem Sachdeva.

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