The three stores were launched by Nitesh Mathur, Vice President of their New Business initiatives, amidst much fanfare.
The kitchen space is an area of focus for the company and Crompton recently completed the acquisition of Butterfly Gandhimati Appliances to strengthen its presence in the Kitchens arena. The entry into the built-in appliances segment will further consolidate their position in the kitchen space, driving growth and premiumization of the brand. The products have been launched in the top 10 metros across India.
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Abdul Khadel and Amjad Shaik Ali
Innovative product range
Crompton unveils a comprehensive range of 38 Models comprising Chimneys, Gas Hobs, Built-in Ovens, Built-in Microwaves, and Dishwashers. These products have been developed basis intensive consumer research to specially address unmet needs to make consumers’ life pleasurable and comfortable in Kitchens. Crompton Innovation & Developments teams have leveraged their expertise in Consumer Electricals, Air management & User experience and User Interface to meet the above objective.
Key differentiating features of the premium range of chimneys which have been tested in reputed NABL Labs (priced for consumers from Rs 12500 onwards inclusive of installation and taxes)
● As silent as an AC with 50% reduction in perceptible noise
● Keeps kitchen air clean from smoke, soot and smell by increasing suction power by 50% vs. Popularly available models
● Reduced number of professional cleaning interventions required due to Intelli-autoclean technology
● Designed with a large touch display and equipped with gesture control, these chimneys are designed to offer super aesthetics and a delightful user experience.
Mantosh Kumar & Surendra Reddy
Key differentiating features of the premium range of hobs include (priced for consumers from Rs 14000 inclusive of installation and taxes):
● Digital timer that switches off the burner at the end of the programmed time
● Flame failure safety device that cuts off gas supply to avoid gas leakage in case the flame goes off
Interior of the Crompton Signature Studio
Key differentiating features of Ovens include (priced for consumers from Rs 41000 inclusive of installation and taxes):
● Pyrolytic cleaning which eliminates the need for cleaning the oven
● Hot air shield preventing hot air burns to consumers
Key differentiating features of Dishwashers include (priced for consumers from Rs 48000 inclusive of installation and taxes):
● Dual pro-wash that enables cleaning at two separate water pressures in a single wash while keeping noise as low as an AC
● Superior drying performance with turbo drying technology with additional fan support that draws out steam from the cabinet
Stores designed keeping consumers in mind
Crompton Signature Studios were designed to deliver an unparalleled product and brand experience for our consumers. Choosing the right appliances for one’s kitchen can be quite a challenge. Therefore, these stores have been exclusively designed keeping in mind consumer preferences, and easy selection of products and are manned by well-experienced sales consultants. The ambiance at the store is conducive to a relaxed discovery and it exudes a warm and welcoming vibe that invites the consumers to walk in and spend time.
Experience attractive launch schemes at these stores
Crompton’s premium portfolio of products will be available at the launch stores at attractive launch schemes which include free installation of products. Consumers can also avail attractive consumer finance schemes at the stores during purchase. Crompton is also building a world-class service network leveraging its large presence in the country.
Vice president of New Business, Nitesh Mathur added “Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range. Additionally, we are also setting up premium exclusive brand outlets ‘Crompton Signature Studios’. I would like to express my gratitude and thanks to our signature studio partners as well as other channel partners.”
All store members are following COVID-safety protocols in the interest of the safety of customers and employees.
Crompton Signature Studios are at-
#38-6-1, JJ Nagar, Defense Colony, Neredmet X Roads, Secunderabad, Contact: 9985009127
Sy no.8, Bachupally crossroads, main road, Bachupally, Hyderabad, Contact: 9849016390
H.No 4-68, Opp. Hanuman Temple, Tara Nagar, Chandanagar, Hyderabad, Contact: 9293227998
Disclaimer: This article has been produced on behalf of Crompton by Times Internet’s Spotlight team.